This GMC ad features San Francisco Giants pitcher Jeremy Affeldt and shows how the precision and accuracy of baseball relates to their own automobile line. Not every pitcher can throw a 95 MPH fastball under the lights of AT&T Park and not every auto maker can create the professional performance of a GMC.

Precision can be the difference between winning and losing, or that element that separates ordinary from a cut above. GMC today unveiled “Precision,” an advertising campaign promoting the brand’s relentless attention to detail, a foundational value for the brand.

The multimedia campaign is part of a major investment by GMC this year that showcases GMC’s full line of premium trucks, SUVs and crossovers, including its popular Denali sub-brand. The entire GMC showroom is featured in the campaign for the first time since the 2000 launch of tagline “GMC: We Are Professional Grade.” The ads represent a broader, contemporary interpretation of the longstanding GMC positioning.