Gone are the days of trying to shock teens with images of charred lungs and wrinkled skin. Instead the modern message is shifting away from shock and moving to shame. By flipping the script smoking has become the thing that makes you not cool and less desirable to potential mates. Pop Stars Becky G and Fifth Harmony are joined by internet influencers (Terrence J, King Bach,Grace Helbig, Harley Morenstein, Jimmy Tatro, Timothy de la Ghetto, Alphacat Anna Akana, actress) that if you don’t know it probably just means you’re too old. 

Borrowing from traditional music video set ups Left Swipe Dat throws a nod to internet memes as it lampoons the genre and attempts to have a little fun while spreading a positive message. Timber had a great time piecing the final picture together and making some super fun and campy backgrounds. DNA director, Director X and Arcade Edit’s Nick Rondeau did a great job bringing this video to life.