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“Pirates,” the latest installment in the ongoing 1-800 contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.

Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to water. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green “spill” that was cleaned up in post by the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and shark.

Client: 1-800-Contacts
Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Account Director: Ashley Brown
Associate Strategy Director: Molly Cabe
Strategic Planner: Beth Windheuser
Vice President, Media Strategy: Joshua Brandau
Vice President, Production: Jeff Ferro
Senior Broadcast Producer: Elisa Moore
Director of Business Affairs: Jaime Szefc
Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose
Editorial Company:
Arcade Edit
Editor – Greg Scruton
Assistant Editor – John Gallagher/Ryan Andrus
EP/Managing Partner – Damian Stevens
EP – Nicole Visram
Producer – Gavin Carroll
Visual Effects, Timber
Jonah Hall & Kevin Lau – Creative Director’s / Partners
Chris Webb – EP
Damian Stevens – Managing Director/Partner
Michael Theurer – Head of Production
Chris Homel – Lead Smoke Artist
Austin Hickman-Fain – Assistant Smoke
Emily Avoujageli – Producer